Patagonia’s mission statement reiterates the clothing company’s belief that the solution to “limit ecological impacts is with goods that last for generations or can be recycled so the materials in them remain in use [and] [m]making the best product matters for saving the planet.” Patagonia acts on its mission statement through active involvement in collaborating with environmental organizations and selling of used merchandise on its website Worn Wear.
1% of Patagonia’s sales goes towards environmental organizations that restore and protect natural life. In addition to offering monetary donations through its membership in 1% For the Planet, Patagonia Action Works connects environmentalists to groups involved with promoting sustainability.
Consistent brand imaging and attractive merchandise can only take a company so far. Helping problems relevant to the current time and place add more layers to success, and public awareness of this involvement brings more business in the long run.